‍

Key Takeaways From This Article

- Social media need not be scary
- Not everything needs to be compliance approved
- Start with simple National Day Post
- Celebrate Client Reviews
- Using Canva can help

‍

‍

‍Introduction
‍

Social media can be a daunting arena, especially for mortgage brokers. The good news is, getting started doesn't have to be overwhelming, complicated or even burdened by Compliance.

In this article we will explore how you can ease into social media with confidence and simplicity.

‍

The Fear Factor & Compliance
‍‍

Many mortgage brokers tell me that they hesitate to use social media due to concerns about compliance (e.g. with mortgage networks).The idea of creating content that might need approval can seem like a mountainous task. However, not all content requires approval, particularly if it doesn't include a direct call to action.

‍

Start Simple with National Day Posts

‍

One easy way to dip your toes into social media is to create National Day posts. These are fun, engaging and allow you to connect with your audience without stepping into the financial advice territory.
‍

Whether it's National Coffee Day or National Homeowner Day, these posts are about joining in the conversation and showing the human side of your business.

‍

Celebrate Client Reviews
‍

Sharing positive client feedback is another fantastic way to engage your audience.
‍

Client review posts not only build trust with potential clients but are also generally free from compliance issues. They highlight your skills and dedication without the need for complex financial jargon.
‍

Whether you want to share Google reviews, Facebook reviews, VouchedFor or Trustpilot reviews, you can guarantee that these posts will buildup a sense of trust between you and your followers before they have even contacted you.

‍

The Canva Advantage
‍

Time is often in short supply for brokers. This is where Canva comes in. This is a user-friendly design tool that makes creating visually appealing posts a breeze.
‍

By using pre-designed templates, you can quickly put together professional-looking graphics for your social media. Canva's drag-and-drop interface means you don't need to be a design expert to create eye-catching content.
‍

Why not try out the free version first to try it out and if you like it later upgrade to the Pro version where you will gain access to more features to really give your posts a boost!

‍

To Sum Up
‍

Social media doesn't have to be intimidating.
‍

By starting with simple, non-financial content like national day celebrations and client reviews, you can gradually build your confidence and presence online.
‍

With tools like Canva at your disposal, creating content can become an enjoyable part of your routine rather than a chore. And never feel rushed to share your reviews, that don't have to be published as soon as they are left for you. Take your time creating your content and post them when it's the best time for your followers to see.
‍

Remember, every expert was once a beginner. Take the firststep today and let's banish your social media anxiety!



By Gem Harvey

Director at FS Digital Marketing

‍