Business Boost

10 Social Media Ideas

Here are 10 tips to help with your social media

Jeff Knight
Grey Matter Marketing

July 21, 2024

1) Happy Client Testimonials

These are the best posts to share where others are singing your praises.  Testimonials from past and current clients can build trust for your brand towards potential clients, and it creates a feel good effect.

Tips: You can just simply select the best sentence from the detailed testimonial or take a screenshot of the full testimonial and share it on your social media platforms. If you're posting on Facebook then don't forget to tag them, they are more likely to share your post and will help you to reach more people.

2) Client Successes

Nothing beats the post of a happy client closing photo. There is no happier client than the one who just moved into a new home.

Tips: You can also ask them to send you a photo of their house once they get settled. Don't forget to tag clients in your posts.

3) Share Company News

Share photos of what's happening within your company. It could be the photo of your staff meeting, or an event you have attended.

Tips: Take lots of photos whenever you have any event or meeting in the office

4) Explain Mortgage Jargon

Most people do not know what all the mortgage terms are all about. Doing a post for one piece of jargon can be a way of helping people.

Tips: Make a list of al the jargon and technical terms used on a daily basis. Share each one, one by one. And repeat this when the list is exhausted.

5) New Employee Introduction

Introducing new employees is the perfect way to show the world that your business is made up of real people. New employee will also feel warm and welcomed.

Tips: Make it about the employee and not the company. Tag them in the photo and include their title, email & contact number.

6) Employee Spotlight

Share any new achievements of your employee, which could be their participation in a marathon or winning an award or passing any exam.

Tips: Your employees will feel appreciated, and your followers will learn more about the employee and their achievements. Don't forget to tag them.

7) Inspirational Quotes

It's never a good idea to fill out your social media wall with mortgage, mortgage and more mortgage. Share quotes – but not just any quotes, ones you would use and believe in.

8) Answer Questions

What are clients and prospects asking you right now? Think of these questions because they won’t be the only ones asking these questions. Share answers to common questions you are being asked.

9) Life Events

People love sharing the celebration of milestones. Let your followers help spread the love for your employee birthday, weddings, anniversaries, etc.

Tips: Create a calendar of birthdays and other events and schedule these posts in advance.

10) Work Anniversary

Celebrate your employees' work anniversary with your business by congratulating them on your social media. Let your followers know about their achievements.

Tips: Make sure you tag them in your post and use branded photos if you can.

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